Copywriting Tips for Headlines

When it comes to advertising copy, you’ll need a few copywriting tips for your headline. You must understand that your headline makes the first impression of your product and company. Whether you’re offering services or offering products, your headline makes or breaks your company.

 Not only does your headline need to be attention-grabbing, but also must convince consumers to continue reading about your products, services, and company. With all the competition in business today and the advent of the World Wide Web your headline can get lost within the multitude of companies and products available.

It’s not uncommon to classify advertising headlines into different categories.

You’ll find the first category is usually considered news. News introduces consumers to events. Whether it it’s an event of opening a new office, designing a new logo, or offering a new product or service, news about your company is a great way to use advertising and headlines.

Another type of headline and sales category is the guarantee or promise. Your headline will then convince the reader to continue reading. In order to understand what promises you make or guarantees your product or services have along with its purchase. Make sure that your guarantee and promise is rock solid and not just a bunch of fluff. Your company’s reputation depends on consumers being able to trust your guarantee.

Another category is called selective. This is a way of targeting your demographic consumers. It helps consumers understand why they should use your product or service, and allows them to understand why their particular demographic niche needs this company offer.

Another category is a curiosity headline category. This may be a way of asking questions within the headline that can be answered later down in the body of the advertising copy. Many times consumers have a problem they need to solve, and you can use your headline to ask a question and provide an answer.

Don’t forget one of the last categories, the demand category. This is a strong category that asks for action from the consumer. Many types of sales copy can use this form, but be careful that you’re not trying too hard or trying to force the consumer, they’ll back off if they feel that you’re pushing too hard.

Along with the content in your headline, you also need to have the layout and design. Headline type is usually a bit larger, and you want it attractive, easy to read and distinctive. The headline is actually what convinces the consumer to read further and then purchase your product. Your attention to detail about this small part in your overall sales copy really is needed. Copywriting tips for your advertising headline can be found in many places, but make sure that it’s a headline that builds trust, calls for action and convinces the reader to read on.

It Takes More than a Hunch: Tips on How to Choose the Right Career

Choosing a career is a life-changing decision, but it doesn’t necessarily have to be something that ties you down to a particular path for good. Deciding on what line of work to take up can become an unlikely source of stress, especially for people who do not presently know what to do with their lives.

While some people are lucky enough to have a clear vision of what they want to be in the future, some would find themselves struggling with indecision over what type of work to apply for, even after finishing up a degree in college. With hundreds of different jobs available today, it’s easy to get confused and listen to what others are saying. And when you fall into this complacency, you are more prone to choosing a path that will end up turning you into a miserable drone in the long run.

Consider the following guidelines when choosing a professional career:

Know yourself

Knowing what you are all about is crucial in deciding what career path to choose. Identify your interests and the natural skills you have, and let these influence your choice. Your personal value set also plays an important role so do not ignore them for the sake of conformity. Just because a particular job is “in” does not always mean you have to go with what the majority thinks is right. After all, you will be the one who will either gain or suffer from your choices, so strive to make an educated choice.

Know your options

There are personality assessment tests available online that can give you a basic idea of what line of work fits your needs and preferences. Most popular of these are the Myers-Briggs Type Indicator, Self-Directed Search, and the Career Exploration Inventory. These can be found from career centers in colleges and in career-oriented websites. Trying out your options by volunteering, interning and shadowing professionals will also help you decide whether or not a particular job is what you would wish to be doing every day.

Know your limits

Knowing where you draw the line will also help you decide whether or not a particular job is for you. There are careers that require a high threshold for stress, and may not be an ideal choice for you if you prefer a more laid-back working environment.

Know your goals

Knowing the opportunities for advancement in your chosen field will help you map out your professional life and keep you motivated until you reach your goals.

Know your changing values and preferences

It is also important to keep in mind that choosing a particular career today does not mean you are stuck with it for good. When your current career no longer satisfies you, know that there are opportunities to change down the line.